Mark S. Slusher
Product Marketing & Management Executive
Skills Summary
Over 20 years’ experience driving strategic growth and product visibility for leading Oil & Gas and Water Treatment Companies. Highly dedicated, passionate, creative and detail oriented with the ability to capture market share. Experienced in marketing communications, media relations, team building and product management.
Demonstrated success record in:
▪ Branding, managing and positioning product lines.
▪ Analyzing product and company value and communicating
through internal and distribution sales channels.
▪ Experienced with both advertising and direct sales strategies
and tactics for online and print media.
▪ Designing creative product marketing campaigns targeted to
Oil & Gas Operators, Pipelines Water & Gas Utilities and POU Water
Treatment Wholesalers.
▪ Leading Marketing Departments and external creative
personnel.
▪ Proven record of initiative and success in ad campaign management,
media relationship development, writing, and project management
within technical product environments.
CORE COMPETENCIES
▪ New Product Introduction
▪ Media Relationship Development
▪ Corporate Positioning
▪ Ad Campaign Management
▪ Competitive Product Analysis
▪ Trade Show Management
▪ Budget & Planning
Professional Experience
Association Publishers, Houston, Texas
2003 – Present
Marketing Consultant - manages
outsourced marketing department services for Oil & Gas and Water
Treatment fluid products manufacturers and non-profits. Severed as
founding partner and VP of Marketing
for EMEC Americas, a startup
chemical metering pump, controller and sensor manufacturer.
▪ Implemented marketing programs which contributed to a 60%
annual growth rate through year 3, and 40% in year 4.
▪ Developed branding and messaging that contributed to a 67%
increase over 3 years.
▪ Implemented several industry-level direct marketing campaigns
contributing to 14% and 18% sales growth.
▪ Led software engineering team in the creation of an on-line
registration system for an industry non-profit.
▪ Developed cross-industry on-line news site for promoting company
PR.
▪ Systemized pricing, international dollar currency conversions and
cost-margin review.
United Technologies, Conroe, Texas
YZ Systems & Milton Roy Companies
1995 – 2003
Marketing Manager - Promoted to lead
marketing communications for 3 operating divisions consisting of 6
product lines in the Oil & Gas, Water Treatment and Chemical
Processing industries based on proven marketing management, team
leadership, strategic planning and new market development skills.
▪ Created product marketing and corporate messaging programs which
led to an 18% increase in sales.
▪ Responsible for a managing a $1.3 - $2.1M marketing budget for 6
product lines.
▪ Led a staff of 4-6, including graphic designers and administration
personnel.
▪ Consolidated trade show management to reduce cost and improve
corporate imaging.
▪ Developed a customer loyalty program of Limited-Edition wildlife
artwork.
▪ Improved lead response time by 86% and standardized lead contact
data for both sales representatives and distributors.
▪ Streamlined technical manual editing and production resulting in a
77% labor savings.
▪ Industry leading branding resulted in company/division sale by
private owner for 3.6x sales.
▪ Earned a 25% increase in international sales through a
global-market messaging expansion.
Metretek, Inc., Melbourne, Florida
1991 – 1995
Manager of Advertising, Promotions & Communications - Refined
corporate image and messaging, while developing marketing programs
by applying creative and technical core competencies with external
contracted support. Responsible for marketing communications for a
17 product integrated data communication systems product line
targeted to the Natural Gas, Water Utility and Industrial Natural
Gas broker markets.
▪ Campaigns resulted in a 19% annual growth
rate.
▪ Replaced xerographic product literature with 15 color product
brochures in under 4 months.
▪ Expanded media coverage to 65 international news organizations.
▪ Reduced marketing production costs by 50%.
▪ Corporate re-imaging assisted in company sale by venture capital
owners.
Schlumberger Industries, Inc., Owenton Kentucky
1990 – 1991
Product Manager - Responsible for US
launch of a rotary gas meter manufactured by the Reams, France
division to the Natural Gas Utility markets.
▪ Responsible for increasing product sales by 54%
▪ Championed new product development team generating $519K in new
sales.
▪ Introduced a cross product line Quick-Delivery program resulting
in a 30% margin increase.
Education
The Ohio State University
Bachelor of Science – School of Business, Marketing
Software Expertise
Microsoft Office
Word
Excel
Outlook
Publisher
Access
Expression Web
Front Page
Adobe Acrobat
Adobe InDesign
Adobe Photoshop
Professional Affiliations
AGMSC
References available upon request.
Résumé
Houston, Texas
(281) 655-9594 office
mark@markslusher.com
click on the image above to download a printable PDF Résumé.